What is owayki?
OWAYKI is a distinctive brand we are striving to build.
At OWAYKI, our mission is built on a few bold and simple goals.
affordable pricing,
on-trend design,
durable quality made for New Zealand’s ever-changing environment.
At OWAYKI, we stay true to three core goals: affordable pricing, on-trend design, and durable quality made for New Zealand’s ever-changing environment.
We believe good outdoor gear shouldn’t cost a fortune. That’s why we focus on delivering high-quality products at fair prices — giving you more freedom to explore. Our style is inspired by global street trends and outdoor culture, striking the perfect balance between personality and performance.
Most importantly, everything we create is tested and ready for Aotearoa’s wild side — from wind and rain to rugged trails.
Because in our eyes, real style should stand up to real adventure.
OWAYKI IS MORE THAN A BRAND
It's more than a name. It's our philosophy.
It's the outlander's journey, told in a single word.
"O" - The Origin / The Outlander
It represents the starting point, representing every person who leaves their comfort zone to embark on an unknown journey. It can be a geographical “outlander” or it can be those spiritual “outsiders” who are misunderstood and unwilling to submit to conventions.
"WAY" - The Path / The Journey
This represents the brand’s core action. It refers not only to the physical “path” of outdoor exploration but also to the metaphorical “road” of life and the “journey” of growth.
"KI" - The Key / The King
OWAYKI’s gear is the “key” that helps users unlock unknown worlds and unleash their inner potential.
Ki (energy): In Eastern philosophy, “Ki” represents life energy. OWAYKI gives users the energy and courage to move forward.
From an Outlander,
Along your WAY,
Become the King of your own story.
This is the meaning of OWAYKI.
It is our name, and it is our promise to you.
This is your journey.
We just make the gear for it.
OWAYKI.
Reign Your Adventure.